We Made This for the Ones Who Get It.

Football is the only game that stops the world. Every four years, for one summer, it doesn’t matter where you’re from, what language you speak, or what you believe — the game brings everyone to the same place. That’s always moved us.

Setpiece by The1989 was built at the intersection of two obsessions: football and fashion. After years in fashion retail and designing merch for people across the world, we kept asking the same question — why does football culture never get the clothing it deserves?

Not jerseys.

Not fan shop basics.

Something you’d actually wear. Something that tells a story.

That’s what Setpiece is.

Premium lifestyle pieces built around the moments, the nations, and the feeling that only football creates. Designed by The1989 — a branding studio that believes great design should mean something.

This summer, history is playing. We made sure you have something worth wearing to it.

Setpiece by The1989
Built for the culture.